Ascend 5-Point Action Agenda


We call on our members, partners and associates to join us along with the growing list of Supporting Companies in affirming the 5-Point Action Agenda.

Originally formed to address the adverse effects of COVID-19 on diverse and underrepresented groups, the effort brought to light underlying issues around race, discrimination and hate that require greater focus and the need for change in the workplace and in society today.

5-Point Action Agenda We Are Not Bystanders

100+ Corporations & Partner Organizations Support COVID-19 Action Agenda

Ascend, ALPFA, Catalyst, The Conference Board, MLT, NABA, NCAI, NOD, Out & Equal and Tanenbaum Collaborate on COVID-19 Action Response

Join the Action

Collectively our ten organizations are leading conveners for business leaders in championship for diverse communities: Pan-Asians, Blacks, Hispanics, women, LGBTQ, Native Americans, persons with disabilities and employees of all and no faiths. We redouble on our mission of promoting inclusion and stand together in collaboration to address the adverse impacts of the COVID-19 pandemic. While low-wage earners are particularly vulnerable during this public health and economic crisis, the coronavirus outbreak has also claimed disproportionate numbers of lives in communities of color and has given rise to a surge of anti-Asian sentiment. We call on our members, partners and associates to join us along with the growing list of Supporting Companies in affirming the following 5-Point Action Agenda:

  • Promote Inclusion: Advocate for a diverse and inclusive workplace and society

  • Raise Awareness: Highlight the unique impacts of COVID-19 and bias incidents on vulnerable groups

  • Denounce Bias: Encourage individuals to report discriminatory acts against Pan-Asians and other targeted groups and communities in the workplace and in public

  • Support Communities: Contribute time, knowledge and /or other resources to aid frontline workers, COVID-19 victims and families and to advance positive workplace and societal change

  • Give Donations: Provide funds and / or other resources to support vulnerable populations of people and impacted businesses and support workthat progresses positive sustainable change for the future

Finding sustainable solutions to the current public health, social and economic challenges is a global imperative. Discrimination targeted at Pan-Asians in forms of shunning, harassment and assaults impedes our ability to stem the spread of the pandemic. About 20% of U.S. healthcare workers are immigrants; 17% of doctors in the U.S. are of Asian descent, while people of all backgrounds work to save lives on the frontline. Discriminatory threats against any first responders also put at risk the patients they serve and delay finding a cure for the disease. Pan-Asians and our diverse communities are an integral part of the solutions to this global crisis.

Heeding historical precedents for scapegoating marginalized groups for diseases and economic instability, our organizations are working together to combat anti-Asian stigma and all forms of bias based on age, color, disability, ethnicity, gender, gender identity, national origin, race, religion, sexual orientation and veteran status. We will continue to advance best practices to safeguard protections for Pan-Asians and other marginalized employee segments. These efforts also include working with key coalitions such as CEO Action for Diversity & Inclusion to advance awareness and education of bias at the highest levels of the business community.

We recognize the fight against the current pandemic requires a whole-of-society approach. We urge supporters to engage in our programming, share widely our 5-Point Action Agenda and resource materials. Post-COVID-19 recovery will require the collective networks, capacities, knowledge and skills of our organizations. Almost 200 years ago, Alexis de Tocqueville observed that the success of America’s experiment is our exceptional belief in the "common good." We are all in this together; now more than ever, we need to ascend to the challenges before us and rebuild a whole post-crisis world. Together, our organizations and Supporting Companies will act to catalyze progress for our resilient future.

#AscendTogether

Anna Mok President, Ascend
Damian Rivera CEO, ALPFA
Lorraine Hariton President & CEO, Catalyst
Steve Odland President & CEO, The Conference Board
John Rice CEO & Founder, Management Leadership for Tomorrow (MLT)
Walter J. Smith, CPA President & CEO, National Association of Black Accountants (NABA, Inc.)
Fawn R. Sharp President, National Congress of American Indians (NCAI)
Carol Glazer President, National Organization on Disability
Erin Uritus CEO, Out & Equal
Joyce S. Dubensky, Esq. CEO, Tanenbaum

1010Data

Accenture 

Adobe 

AIG 

Alix Partners 

Alliance Bernstein

Amazon 

American Airlines 

American Express 

AT&T 

Aviation Capital Group 

Baker Tilly

Bank of America 

Barclays

Bayer 

BBVA 

BDO USA LLP 

Blue Pacific Flavors

BNY Mellon 

Boeing 

Booz Allen Hamilton

Bristol Myers Squibb

Campbell Soup Company 

Capgemini 

Capital Group 

Capital One 

The Carlyle Group 

CIBC

Cisco 

The Coca-Cola Company 

Cognizant 

CohnReznick 

Cox Enterprises 

Deloitte 

The Depository Trust & Clearing Corporation (DTCC)

Deutsche Bank 

DLA Piper 

Dow

DSM

East West Bank 

Edward Jones 

Equilar

Equitable

ExecComm LLC

Expedia Group

Experian

E4H Environments for Health Architecture

EY

Facebook

FactSet

Ferrara USA

Franklin Templeton

Goldman Sachs

Google

Grant Thornton

The Guardian Life Insurance Company of America

Hewlett Packard Enterprise

HSBC Bank USA

IBM

Intel

Interpublic Group

JP Morgan Chase

Kimberly-Clark Corporation

KPMG

L'Oréal

Liberty Mutual Insurance

Loblaw Companies Ltd.

Lockheed Martin Corporation

Lululemon

Manulife & John Hancock

Marriott International Inc.

Marsh

MassMutual

Matthews Asia

McCormick & Company

Medtronic

Mercedes-Benz USA

Merck

MetLife

Micro Focus

Misumi USA

Morgan Stanley

Nationwide

NBA

New Jersey Resources

Northrop Grumman

Novartis

Palo Alto Networks

Panasonic Corporation of North America

PepsiCo

Pfizer

PIMCO

Procter and Gamble

Protiviti

Prudential Financial

PSEG

Publicis Groupe

PwC

Quest Diagnostics

RBC

Robert Half

RSM US LLC

Salesforce

Sanofi

Scotiabank

Sixth Street

Sodexo

Sun Life

Synchrony

Thomson Reuters

Toyota

TPG

Truist

Uber

UBS

Under Armour

United Airlines

U.S. Bank

U. S. Steel

Vanguard

Verizon

Walmart

Wells Fargo

Withum

WNBA

  • Originally formed to address the adverse effects of COVID-19 on diverse and underrepresented groups, Ascend, with a consortium of nine co-signing organizational partners, created the 5-Point Action Agenda to underscore our intent to raise awareness of the various impacts of the coronavirus outbreak on vulnerable communities. Today, this effort continues to increase awareness and embrace the 5-Points to: Promote Inclusion, Raise Awareness, Denounce Bias, Support Communities and Give Donations. The effort brought to light underlying issues around race, discrimination and hate that require greater focus and the need for positive, sustainable change in the workplace and in society today.

  • Promote Inclusion: Advocate for a diverse and inclusive workplace and society

    Raise Awareness: Highlight the unique impacts of COVID-19 and bias incidents on vulnerable groups

    Denounce Bias: Encourage individuals to report discriminatory acts against Pan-Asians and other targeted groups and communities in the workplace and in public

    Support Communities: Contribute time, knowledge and /or other resources to aid frontline workers, COVID-19 victims and families and to advance positive workplace and societal change

    Give Donations: Provide funds and / or other resources to support vulnerable populations of people and impacted businesses and support workthat progresses positive sustainable change for the future

  • The 5-Point Action Agenda is not a fundraising endeavor. There are no financial or policy requirements for this commitment, rather it is to show the Supporting Company's pledge to and adoption of these points. We encourage each company to follow the 5-point Action Agenda whether it is executing programs and / or initiatives within the company or in association with our consortium of organizational partners or other non-governmental / community-based organizations. We ask that Supporting Companies commit to reporting out their actions and plans periodically during each calendar year.

  • We launched the announcement on Thursday, April 30, 2020 which was published on the websites of all 10 of the co-signing organizational partners. Companies and organizations have posted about the Joint Announcement and Press Release across multiple social media platforms and we will be externally communicating. We are continuing to share new supporting companies and organizations publicly to promote this on-going effort.

  • We will share communications guidelines with social media postings and hashtags. Some companies have sent an organization wide email announcing their support to the broader enterprise as well as posting it internally on the intranet. Suggested Actions: Follow @Ascendleader on Twitter, Instagram; Ascendleadership on LinkedIn, Facebook, publish content across corporate and executive social channels, use #AscendTogether, #Ascendleadership across Twitter, Facebook, Instagram, and LinkedIn.

  • Supporting companies are listed on our Ascend Foundation webpage.

  • Please send an email to actionagenda@ascendleadership.org.

  • Ascend Foundation announced the Ascend Impact Fund in May 2021. The Ascend Impact Fund supports work focused on:

    Advocacy: Share, inform, and advance the AAPI story through a unified voice

    Allyship: Foster allyship in the workplace and society through programs and partnerships that work across racial lines to educate and increase awareness and understanding

    Education: Develop and deliver education to increase knowledge about AAPIs in history, uncover underlying causes of race and bias, and dispel the model minority myth

    Thought Leadership: Conduct and publish research and data on issues relating to AAPIs in the workforce

    Mobilization: Engage in alliances, volunteerism, innovator challenges, to positively impact and support the AAPI community

Want to get involved? For more information on our 5-Point Action Agenda reach out to actionagenda@ascendleadership.org